The Timing of Follow Up for BD: No Stalking Allowed!

The Timing of Follow Up for BD: No Stalking Allowed!

One of the most common questions that I get from professionals new to business development is about the timing of follow up.

You get it. You've had a wonderful client meeting and you're now wondering what the appropriate amount of time needs to lapse before it's time to call upon them again.

In today's vlog post, I address this very challenge, emphasizing that the approach should be tailored to the specific relationship and context rather than using a one-size-fits-all strategy.

Follow-up should be based on genuine connection points, whether personal (such as shared interests or upcoming events) or professional (such as project timelines). It should always offer value to the client rather than feeling like pestering -- or even worse: STALKING!

Want to learn more about the importance of maintaining authentic relationships and avoiding the perception of over-pursuing clients?

This is one of the many business development topics that my guests and I will dig into in upcoming episodes of the Authentizity Project podcast.

If you haven’t already subscribed, you can subscribe to my YouTube channels at https://www.youtube.com/@TheAuthentizityProject and https://www.youtube.com/@dawnflandry.

— Dawn F. Landry

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