The Importance of Tweener Work to Your BD Strategy!

The Importance of Tweener Work to Your BD Strategy!

Wouldn’t it be wonderful if our work was predictable and we could go from one big project to the next without a lapse in time?

Alas, slippage happens to the best of us so we need to have a plan to keep our folks billable until the next large contract starts.

I call it “tweener” work and it’s massively important to our business development strategy.

In today’s vlog post, I discuss how smaller projects can be extremely valuable to deepen new client relationships by showcasing our talent and capabilities such that these tweener projects can lead to larger opportunities and long-term client retention.

How does smaller work fit into your service mix? Contact me at dlandry@authentizity.com to strategize today!

— Dawn F. Landry

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