The Impact of Culture on Business Relationships

The Impact of Culture on Business Relationships

In today's vlog post, I highlight insights from Erin Meyer's book "The Culture Map" about how cultural backgrounds impact business relationships and client cultivation/development styles.

Cultural differences affect our sales approaches, communication styles, and negotiation processes, particularly when working with international clients and teams from different geographic regions.

I speak firsthand about my first experiences with developing business relationships that came from my early career Louisiana roots. My history includes lessons learned from door-to-door sales about the importance of building rapport before discussing business matters.

It's during those times that I developed my philosophy that: "You have to get to the relationship before you get to the ask."

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— Dawn F. Landry

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