When BD Goes Wrong (and What to Do Next)
When BD Goes Wrong (and What to Do Next…)
You were sure you had that one.
The relationship was there. The proposal was strong. And then the email came: "We've decided to go another direction."
Every BD leader has a loss that still stings. The question isn't whether it happened. It's what you do next!
In this week's vlog, I get honest about business development blunders and what to do when your efforts go sideways.
My advice?
Step back before you push harder.
Pull 3 to 4 years of data on your wins, your losses, and where your referrals came from. The pattern is almost always hiding in plain sight. What worked before? Who sent you your best clients? Where did you stop showing up?
Then look at it through the lens of Relationship Intelligence™: how well you know yourself, how you connect with others, how deeply you understand your client, how their organization actually makes decisions, and where the market is heading.
With year-end retooling on the horizon, this is the moment to get clear, not busy.
What's the BD loss that taught you the most? I’m curious to hear your perspective. Contact me today at dlandry@authentizity.com.
Also, if you haven’t already subscribed, you can subscribe to my YouTube channels at https://www.youtube.com/@TheAuthentizityProject and https://www.youtube.com/@dawnflandry.
— Dawn F. Landry
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